At the beginning of 2025, Paxport and PnrGo formed a strategic partnership, with a common goal: to expand their travel technology portfolio. As part of this collaboration, we’re introducing PaxShop—Paxport’s powerful e-commerce platform designed specifically to drive post-booking ancillary sales and enhance the passenger journey.
In an era where passenger experience and digital transformation are top priorities for air operators, Paxport’s PaxShop is emerging as a vital tool for monetizing the post-booking journey. It has been welcomed and adopted by many airlines and charter operators around the world—including SAS, Norwegian—and tour operators—like TUI Nordic, Apollo and most recently, Onholidays Polska (as Paxport continues to grow into new markets).
An award-winning e-commerce platform
Recognized as the Champions of Conversion at the 2020 Travolution Awards, PaxShop has earned its reputation as a high-performing ancillary sales solution. The platform has been shown to boost conversion rates by up to 40% and generate as much as €30 in additional ancillary revenue per passenger—delivering tangible value to airlines and travel operators alike.
Simplifying Charter Travel: From Booking to Boarding
PaxShop streamlines the post-booking customer journey by consolidating multiple booking references into a single, unified reference. This eliminates traveller confusion often caused by separate references from airlines and tour operators, creating a smoother, more intuitive experience and reducing friction throughout the customer journey.
Designed with convenience in mind, the platform is fully mobile-friendly. It supports online check-in for charter flights, automated seat allocation, and allows travelers to store boarding passes directly in their mobile wallets—saving time at the airport and enabling a seamless transition straight to security.
To ensure a smooth and familiar checkout process, PaxShop supports a wide range of trusted payment methods, including Swish, MobilePay, Vipps, Trustly, Visa, Mastercard, Apple Pay, Google Pay, American Express, and more—helping build customer confidence and reduce cart abandonment.
Customisable and backed by e-commerce expertise
PaxShop is fully customizable to reflect the airline and tour operator's brand identity, allowing for tailored messaging, brand colors, and logo integration. This keeps the brand front and center as travelers plan and personalize their journeys.
Behind the scenes, Paxport’s expert e-commerce team continuously monitors traveler behavior on the platform, optimizing ancillary content and applying dynamic pricing strategies to maximize conversions. PaxShop supports a wide range of premium ancillary offerings—extra legroom, additional baggage, gourmet meals, lounge access, fast track, and more—unlocking significant new revenue streams.
The future of post-booking commerce
As airlines and tour operators look to optimize every stage of the customer journey, platforms like PaxShop are becoming essential. By combining personalization, convenience, and revenue optimization, Paxport is setting a new standard for how travel and air operators engage travelers and generate value in the digital age.
If you are interested in our partner’s offer, get in touch with our sales team.
